Houston Dynamo, Dash secure Shell Energy naming rights deal
The home of Major League Soccer's Houston Dynamo and the National Women's Soccer League's Houston Dash has been renamed Shell Energy Stadium following a multiyear agreement with global energy giant Shell …
US Soccer, Telemundo secure multiyear rights deal
The United States Soccer Federation has secured a multiyear, Spanish-language rights deal with the Comcast-owned Telemundo Deportes which will reportedly run through the 2026 Fifa World Cup in North America
NHL, SiriusXM extend broadcast agreement through 2028-29
The National Hockey League and leading United States-based satellite and digital radio network SiriusXM have unveiled a long-term extension of their broadcasting agreement through the 2028-29 season
BSE Global renews Ticketmaster relationship after abruptly dropping SeatGeek
BSE Global, the parent company of the National Basketball Association’s Brooklyn Nets and Barclays Center, has renewed its ticketing partnership with Ticketmaster after abruptly calling time on its recently-secured a…
Delta Air Lines reacquires Utah Jazz arena naming rights
Delta Air Lines, the United States-based global airline carrier, has reacquired the naming rights to the home arena of the National Basketball Association's Utah Jazz in a multiyear agreement that becomes…
Monster Energy expands MMA presence with ONE Championship pact
Global energy drink brand Monster Energy has secured a multiyear partnership with mixed martial arts promotion ONE Championship, becoming the organization's first-ever official energy drink partner
Fanatics poised to open FedEx Field sportsbook
Global sports merchandising company Fanatics is poised to make a dramatic entry into the North American sports betting landscape by opening a sportsbook at FedEx Field, the home of the National Football…
MLB appoints veteran RSN executive Chambers to oversee local media rights
Major League Baseball has appointed veteran sports media executive Billy Chambers to the newly- created position of executive vice president of local media as the league looks to navigate the regional…
rEvolution expands global footprint with Sine Qua Non acquisition
Sports marketing agency rEvolution has furthered its global footprint by acquiring London-based public relations and communications agency Sine Qua Non (SQN).
TD Garden naming rights extended through 2045
North American banking company TD Bank has retained the naming rights to TD Garden, the home of the National Basketball Association's Boston Celtics and National Hockey League's Boston Bruins, until 2045…