Bob Williams

Consumer electronics brand named league's official TV partner

Major League Soccer's FC Dallas has named North Texas-based healthcare systems Children’s Health and UT Southwestern Medical Center as the club's new principal jersey sponsors as part of a multiyear pa…

Global energy drink company Monster Energy has been named as the inaugural commercial partner of Power Slap, Dana White's new slap fighting organization

North American sports drink brand BioSteel has expanded its presence in the National Hockey League ecosystem by partnering with six teams

NASCAR Cup Series team Petty GMS has been rebranded Legacy Motor Club, it has been announced. Petty GMS was created in December 2021 with the takeover of Richard Petty Motorsports by GMS Racing.

The Professional Tennis Players Association, a trade association advocating for professional athletes in the sport, has unveiled the eight members of its inaugural player executive committee which includes …

The debut of the USL Super League, the second-tier women’s professional soccer league created by the United Soccer League, has been pushed back from the fall of 2023 until 2024.

Patrick Mahomes, star quarterback for the National Football League’s Kansas City Chiefs, has expanded his investment portfolio and local presence in Kansas City, Missouri, by acquiring an equity stake i…

Tennis superstar Rafael Nadal has expanded his business interests by acquiring a team in the UIM E1 World Championship startup electric boat racing series.

Jody Brothers, the PGA Tour's vice president of business development, has been hired by the Ladies Professional Golf Association to run its developmental Epson Tour