EXCLUSIVE: Eredivisie retains IMG but awards Infront betting rights
IMG has retained the Eredivisie international broadcast rights, one of its longest-held football properties, but will be replaced by rival Infront as distributor of streaming rights to the global betting market, SportBusiness understands.
Man City, Premier League fight out media war
The multi-pronged legal battle between the Premier League and Manchester City boiled over into a damaging media briefing war this week, as both sides attempt to shape the narrative around the outcome of City’s challenge to the league’s Associated Party Transaction rules.
As sale talk swirls, Kelly focused on IMG’s internal revolution
A new wave of younger men and women – gileted, T-shirted and pantsuited – are now leading IMG into a future that it can only partially control.
Making the grade: Super League’s fight to win hearts and minds
Super League will enter a new era in 2025, with a 'grading' system replacing promotion and relegation. The change won't be a panacea, but RL Commercial and IMG hope it will spark life into a competition in danger of losing relevance.
EXCLUSIVE: Two Circles closes in on Spring Media acquisition
Two Circles is in advanced stage discussions to acquire the Spring Media agency as it looks to scale up its broadcast rights distribution capabilities, SportBusiness understands
EXCLUSIVE: Agency heavyweights submit Uefa rights bids
At least five top-tier sports marketing agencies are vying for the chance to sell Uefa Champions League commercial rights from 2027-28 onward, after the deadline for bids passed this morning.
EXCLUSIVE: Amazon set for five-year Brasileirão domestic deal
SportBusiness understands that Amazon Prime Video will soon finalise a deal to exclusively show one match per week – a home fixture of a club belonging to the Liga Forte Uniao bloc – over five years, from 2025 to 2029.
Euroleague and IMG’s fruitful marriage might need counselling
Euroleague Basketball and IMG are entering a crucial period of discussions with just two seasons remaining in their 10-year contract, and as the rights-holder eyes greater control over its commercial returns.
On Location nets 2026 World Cup hospitality contract, deals with MLS
Endeavor-owned On Location said it is bullish about the demand for premium sports' experiences in North America, after being appointed by Fifa as the official hospitality provider of the 2026 World Cup
Has women’s club football lost its media rights momentum?
Experts polled by SportBusiness say there is a growing disparity between how buyers and sellers value women's football media rights, resulting in stalemates at negotiating tables and leaving the sector at significant risk of plateau.