Sun Yang’s downfall highlights China’s failure to develop individual stars
When the Court of Arbitration for Sports handed an eight-year ban to the six-time Olympic medallist Sun Yang, the Chinese sport hierarchy lost its most valuable individual star. Zhang Dan reports.
A 2021 Club World Cup can deliver on both Chinese and Fifa ambitions
Why Fifa has chosen to host the 2021 Club World Cup in China, and how the competition is a step forward towards China's football ambitions. Zhang Dan reports.
‘Team China’ brand sets high partnership price, targets $400m in quadrennial revenue
China’s General Administration of Sport has announced a new collective brand for all of China’s Olympic and Paralympic sports teams: "Team China". Zhang Dan investigates the new marketing initiative.
Beijing 2022: two years away but political and commercial challenges abound
The organisers of the Beijing 2022 Winter Olympics have adopted a less-is-more approach to their domestic sponsorship programme. Zhang Dan reports on their progress in becoming the first city to host both the summer and winter Games.
China’s vision for sport changes under new political and economic imperatives
The Chinese State Council’s September revision of the country’s sports strategy includes changes that will be critical to note for domestic and overseas sports industry players. Sports industry academic Daniel Zhang analysed the new plan for SportBusiness.