Eric Fisher, US Editor

Pact arrives in advance of first of three league games this season in London

Public policy shift to have sizable ramifications in North American pro sports

Sinclair gains key platform for regional sports OTT service

Pop sensation reverses prior avoidance of league's showcase event

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Patrick Crakes, principal of Crakes Media. Fisher and Russo also discuss Robert Sarver’s decision to sell the National Basketball Association’s Phoenix Suns and Women’s National Basketball Association’s Phoenix Mercury, Apple’s sponsorship of the National Football League’s Super Bowl Halftime Show, the upcoming 2022-23 National Hockey League season, the debut of sports-focused investment firm Velocity Capital Management, and the infusion of Apple TV+ series Ted Lasso into the sports industry.

Online retail and streaming giant beats expectations

League completes five-year agreement with technology giant

Decision arrives a little more than week after highly criticized suspension and fine

Game publisher looks to tap into broader elements of football culture

New agreement adds to prior pact based on live betting services