MLB develops new marketing campaign for start of 2022 season
League looks to refocus fan attention on the field after bruising offseason
Payment tech platform TAPPP raises $10m, partners with MLR
Company advances efforts to enable live, on-screen wagering in the US
Ontario begins opened market for sports betting
Market is expected to become among the top performers in all of North America
MLB finalizes provisions of new uniform patch program
Details of new commercial effort line up with prior industry expectations
North Carolina-Duke Final Four game draws historic audience
Final Four clash is projected to be second-best college basketball audience ever on US cable TV
Marc Badain on Oak View Group’s bold plan for Las Vegas
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Marc Badain, lead executive on Oak View Group’s dramatic arena and entertainment complex planned for Las Vegas, Nevada. Fisher and Russo also discuss a recently completed stadium funding plan for the National Football League’s Buffalo Bills, a $100m financing round for trading card and collectibles company Collectors Holdings Inc., Sorare’s expanding presence in the United States through a new agreement with Major League Soccer, college basketball’s Final Four, and the forthcoming debut of Major League Baseball games on Apple TV+.
Commanders facing expanded probe from US House committee
Key legislative panel now looking at alleged financial irregularities
Mets plan ‘full-court press’ to alert fans of first Apple TV+ game
Slotting of planned Scherzer debut on streaming service has roiled team's fans
MLB expands relationship with Cue Health
Healthcare technology company to be a presenting sponsor of Apple TV+ games
MLB extends national sponsorship run with Mattress Firm
League expands its tie with Texas-based mattress retailer