Mitesh Mehta on the growth of NBC Sports Next
In this week’s episode podcast co-hosts Eric Fisher and Chris Russo interview Mitesh Mehta, senior vice president of betting, gaming, and strategic sports for NBC Sports Next, the network’s technology and innovation division. Fisher and Russo also discuss the still-increasing presence of the cryptocurrency industry in sports sponsorship, New York City’s decision to exempt pro athletes from a Covid-19 vaccine mandate, an accelerating march into United States college sports by data companies such as Genius Sports and Sportradar, and Nike’s recent earnings report that was quickly followed up by a renewed relationship with the estate of the late Kobe Bryant.
Nike reunites with Kobe Bryant estate
After split nearly a year ago, parties strike new long-term contract
MLB sees sponsorship rise in 2021 with more growth on the way
Successful entry into emerging categories such as crypto fuels increase
NBCUniversal promotes pair of Olympic ad sales executives
Comcast-owned entity repositions its leadership team for upcoming Games
Amazon brings in Michaels, Herbstreit for ‘TNF’
Online retail and streaming giant sets announcer lineup for NFL games
NYC set to roll back vaccine mandate for pro athletes
Adams due to announce policy shift at Citi Field
PLL signs four-year media rights agreement with ESPN
Disney-owned networks expand an already-growing presence in lacrosse
Sanders targets MLB’s antitrust exemption
Vermont senator looks to remove league's long-held federal protections
Nike posts earnings beat, but future outlook remains unclear
Global footwear and apparel giant warns of volatile macroeconomic landscape
Labor deal now in hand, MLB looks to drive new revenue
Following the completion of a five-year collective bargaining agreement with the Major League Baseball Players Association, MLB is actively seeking to develop a wide range of new commercial opportunities. US Editor Eric Fisher reports.