NYX upgrades Angel City sponsorship
US brand NYX Professional Makeup has elevated its sponsorship of Angel City FC on a new multi-year deal.
From the 2025 season, NYX will feature on the National Women’s Soccer League team's shirt sleeve.
FIS lands Visa as latest central sponsor
The International Ski and Snowboard Federation (FIS) continues to build out its central sponsorship portfolio after bringing in Visa as title sponsor of the Snowboard Alpine World Cup.
Pepperstone opts for Asia-focused UFC sponsorship
Australian online trading platform Pepperstone has pivoted its sponsorship strategy to mixed martial arts (MMA) after signing a regional deal with Ultimate Fighting Championship (UFC).
FFR sets sights on Optic 2000 deal
The French Rugby Federation (FFR) has announced a new three-year sponsorship with optician chain Optic 2000
ACC extends TCM sponsorship sales remit
The Asian Cricket Council (ACC) has retained TCM Sports Management once more as its exclusive sponsorship sales agency for the Asia Cup.
Macron adds Major League Rugby to portfolio
Major League Rugby (MLR) has announced a new kit supplier agreement with Italian apparel brand Macron.
The deal sees Macron provide all 11 MLR teams with match kits, training wear and fan merchandise
Stade Toulousain signs 10-year Infront extension
French Top 14 rugby champions Stade Toulousain has retained Infront as its exclusive sponsorship and hospitality sales agency until 2035
Ferrari enlists IBM for tech, data services
Formula 1's Scuderia Ferrari is seeking to better connect with younger fans after signing a multi-year sponsorship with IBM.
Fanatics ousts Legends with World Rugby deal
World Rugby has announced a multi-year global merchandise and licensing deal with Fanatics, bringing an end to its previous association with retail and experience rival Legends.
Theobald named Liverpool commercial director
Liverpool has appointed Kate Theobald as the club's new commercial director, following Ben Latty's elevation to chief commercial officer.