Case study | The Bundesliga’s digital and social media strategy
How the Bundesliga is putting quality above quantity in its digital and social media strategy.
Dangerous liaisons | The mafia has infiltrated calcio. Now it is looking beyond Italy
The ‘Ndrangheta – the Calabrian mafia – has successfully infiltrated football in Italy. As Frank Dunne explains, some fear that its influence may now be spreading to Spain and beyond.
In depth | Why Europe’s top clubs have different video strategies
Following major recent developments at Bayern Munich and Manchester United, Frank Dunne explores the evolving landscape of football club channels.
Lagardère | ‘Crazy’ African gamble looks set to pay off
Frank Dunne investigates how Lagardère’s bold investment in Africa is starting to reap rewards.
Headliner | Jochen Lösch, MP & Silva
Jochen Lösch, the new chief executive of MP & Silva, tells Frank Dunne about the agency's ambitions and the abundant opportunities in Latin America and China
CASE STUDY | Lega Serie B’s social media strategy
In-depth interview with Federico Smanio, head of digital and fan relations at Italian football's Lega Serie B, who explains the organisation's social media strategy, which is hindered by regulations preventing it from publishing match videos on social feeds.
Paying the price | The sexual abuse scandal in English football
Frank Dunne looks at the legal implications of the growing scandal surrounding sexual abuse at English football clubs.
FC Barcelona | How to become the first billion-euro-a-year football club
Spanish LaLiga giant FC Barcelona aims to become the first football club to hit €1bn in annual revenues. Frank Dunne speaks to Manel Arroyo, vice-president of media, marketing and communication.
FA’s Mark Bullingham overcomes commercial hurdles in spectacular style
England’s FA has set itself aggressive performance targets in its new five-year plan. To build the right foundations it needs success in its commercial operations and since August that task has fallen to Mark Bullingham. The results so far have been spectacular.
DIGITAL | How Fiba made a margin on social media
Nicolas Chapart, Fiba's head of digital, lifts the lid on the federation's digital strategy in an in-depth interview.