Frank Dunne

Frank Dunne looks at how Wimbledon’s social media strategy broadens the reach and value of the Championships while respecting the venerable tournament’s disdain for signs of overt commercialisation.

Wimbledon won the Best Use of Social Media prize at the UK's 2016 BT Sports Industry Awards. We take a deep dive into their strategy and approach in this exclusive case study.

In the first of a new series of in-depth articles on digital strategies and activities, Frank Dunne explores how Fiba has been using platforms including Facebook and YouTube to deliver video coverage of its youth tournaments.

Securing live linear TV coverage for youth and women’s events is impossible for most governing bodies. However, Fiba is proving that you can build audiences for grassroots events in a cost-effective way on social media. Frank Dunne reports.

MUCH OF THE initial analysis of the potential impact of Brexit on England’s Premier League (EPL) focused on player trading, but there are other areas of concern for the Premier League which are rooted in its dependence on the audiovisual markets of the UK and the European Union.

It was a curious trick of destiny that the British electorate should vote to quit the European Union at the half-way point of football’s European Championship, which is, among other things, a festival of Europeanness.

European football's elite clubs want a greater share of TV revenues, and with the power vacuum at Uefa this is a good time to push for it.

For a journalist, the big industry conferences are not just a good time to catch up with old contacts and build new ones. They also provide an opportunity to take the pulse of the industry and hopefully hear or see something new, something that pushes the limits of your knowledge and challenges your prejudices and preconceptions.

This issue opens with two hot topics: the rollout of OTT and the big splash made by LeTV Sports’s entry into Hong Kong’s sport rights market. Both are very much the shape of things to come. P