Gino Di

High-level football politics got this year’s Leaders Sport Business Summit under way with two one-on-one interviews, writes Frank Dunne.

Fans around the world will have unprecedented opportunity to follow their favourite WTA players from 2017 after WTA Media made a commitment to making 2,000 matches available per season through broadcast and digital channels. Article produced in association with the WTA.

WTA tennis may be the biggest women’s sport on the planet, but CEO Steve Simon wants more and he’s busy building a mould-busting business defined by audience and commercial success – not gender.

This episode of Eurosport's Sport&Co series looks at FISU's project Lausanne in Motion which looks to celebrate the benefits of sport and physical activity and aims to promote the benefits of sport at university.

September’s $8bn takeover of Formula One by Liberty Media marks a new dawn for motor racing’s biggest global property. Matt Cutler maps out what future a Liberty-owned Formula One could, and should, herald.

Oleg Matytsin, president of the International University Sports Federation (FISU), talks about the organisation’s 10-year roadmap and how it plans to put university teams at the heart of its World University Championships.

If a brand wants to sell to a mass market, sport delivers the eyeballs like nothing else writes Kevin Roberts. It’s why companies pay megabucks for spots around the Super Bowl, an event that is now routinely used to debut fresh creative work and which has, in the last decade or so, become a combative arena for the ad agencies, as well as competing teams.

The new interactive CityPulse Wall in City Square at the Etihad Stadium allows fans to interrogate large live and historic data sets. Gino di Castri reports on the role it is playing in technology firm SAP's sponsorship of Manchester City.

The latest instalment of Eurosport's Sport&Co series looks at the partnership between European football giants Real Madrid and Hankook Tyres.

Adrian Pennington examines how innovations like 5G, object-based broadcasting and embedded product placement are transforming the presentation of live sport.