What’s next in cricket’s commercial journey?
Cricket's future formats, media rights, and new markets were under discussion at a panel session at this year’s Sportel conference in Monaco yesterday (Tuesday).
SPORTEL Monaco 2023 | India: a major global market for sports media & a tech driver in our industry
Panel:
Moderator – Imran Yusuf, editor, SportBusiness Media
Aarti Dabas, chief media officer, Formula E
Anil Jayaraj, CEO, Viacom18
S
Asian sports media ‘retains great potential’ but audiences now more difficult to monetise
The pay-television-driven heyday in Asian sports media is over – but not all is doom and gloom, according to industry experts speaking during the ‘Masterclass Asia: The Big Picture’ panel which kicked off t…