Marketers urged to ‘add experiences’ to core sport offering
Speaking at SportNXT, the new thought leadership summit in Melbourne, leading executives at a panel discussion on 'Marketing & Fan Engagement in the Digital Age' urged sports federations to add more content…
Coe defends ban on athletes from ‘aggressor nations’
Sebastian Coe, the president of World Athletics, has mounted a robust defence of the organisation's ban on Russian and Belarusian athletes, saying "we couldn’t stomach the idea" of athletes competing f…
Sports media rights enter ‘greatest period of disruption in their history’
Speaking at SportNXT, a three-day thought leadership summit in Melbourne, leading media executives urged a more symbiotic relationship between broadcasters and rights-holders to avoid being surpassed by…