James Fenn | TikTok to supercharge sport with community-first approach
James Fenn, associate director, sports, at Hill+Knowlton Strategies, argues that TikTok’s landmark new deal as title partner of the Women’s Six Nations has the potential to unlock what has always been the strongest asset of sport: the power of the community
James Fenn | IPL team auction signals cricket’s new world order
After an explosive Indian Premier League franchise bidding process, it is clear the tournament has changed cricket forever. James Fenn, associate director at Hill + Knowlton Strategies, looks at a landmark week for cricket
James Fenn | NFL and Fifa show creative bravery in times of crisis
James Fenn, Strategist at Hill + Knowlton Strategies, explains what the NFL, Fifa and Marvel can show us about the ambition sport needs to come back better than ever.
James Fenn | Lessons from “The Last Dance”
James Fenn, content and publishing strategist at Hill + Knowlton Strategies, explains how the "The Last Dance" broke all the rules to become a streaming sensation.
James Fenn | The virtual NFL Draft offers three lessons for the future of post-Covid-19 sports events
James Fenn, content and publishing strategist in the sports and partnership marketing team at Hill and Knowlton Strategies, explains how the NFL made its virtual NFL draft an immediate success.