Expanding Dude Perfect hires CEO from NBA
Dude Perfect has outlined plans to scale its operations to become a major media outlet, hiring a leading NBA digital executive to become its first CEO.
Jack Link’s adds to Nascar sponsorship deal
American snack company Jack Link’s has expanded its impending sponsorship deal with Nascar, taking naming rights to the spring Cup Series’ 500 race at Talladega Superspeedway in Lincoln, Alabama.
French Senate questions Labrune salary cut
Newly re-elected president of France's Professional Football League (LFP), Vincent Labrune, has come under fire from the Senate for his annual salary, despite agreeing to take a 30-per-cent pay cut
Ilic eases to Panam Sports presidential re-election
Neven Ilic has been re-elected president of Panam Sports, the organising body for the Olympic Movement in the Americas, for another four-year term
River Plate in Argentinian football funding first
River Plate is looking to raise $20m (€18.1m) through the issuance of a public offering, in what could represent a new investment strategy for Argentinian football clubs.
Terry’s puts name to ESPN college basketball tournament
The ESPN Events division of US sports broadcaster ESPN has announced Terry's Chocolate, the UK confectionary brand, as the naming sponsor of the 2024 edition of the Vegas Showdown college basketball tournament
Diamond: the home of the Braves?
Diamond Sports Group has outlined plans to drop all but one of its 12 regional Major League Baseball broadcasting rights contracts, a move that has blindsided MLB.
Macron, Concacaf broaden sponsorship ties
Macron, the Italian sportswear brand, has doubled down on its commitment to Concacaf, becoming the official sports equipment and apparel partner of football's governing body for North America, Central…
Michelob back for NBA Mexico City Game
Michelob Ultra, the beer brand of brewer AB InBev, has signed up as the presenting partner of the NBA Mexico City Game for the second consecutive year
Sport TV renews Portuguese Basketball Champions League rights
Portuguese pay-television broadcaster Sport TV is to continue showing the Basketball Champions League (BCL) in the 2024-25 season, after renewing its exclusive rights deal.