MLB enters the metaverse to offer virtual experiences to global fans
Major League Baseball today (Wednesday) took a step into the metaverse with the launch of a virtual ballpark aimed at significantly enhancing engagement among its global fanbase
Leicester City hit with £880k fine for kit sales collusion
Leicester City has paid out a settlement of £880,000 (€1.03m/$1.12
Brazilian Basketball Confederation ends recognition of national league
A storm is brewing in Brazilian basketball after the Brazilian Basketball Confederation (CBB) removed its recognition of the Liga Nacional de Basquete (LNB), the organiser of domestic leagues
Amazon Ligue 1 multiplex ‘drops to three matches per week’, monthly price upped
Amazon has increased the price of its 'Ligue 1 Pass' ahead of the 2023-24 season, despite being set to show one fewer match per week from French football's top tier
ANOC furious as Indonesia pulls plug on World Beach Games
Next month's Association of National Olympic Committees (ANOC) World Beach Games in Bali has been cancelled at short notice after the Indonesian government refused to release the necessary finances
No deal: Serie A to continue with private talks over domestic rights
Lega Serie A has extended private negotiations with three broadcasters interested in its domestic rights from 2024-25 onwards, after refusing to accept the offers on the table
Thai League 1 breakaway hopes dented as FA president vows to quit
Thai League 1 clubs' hopes of breaking away from the Football Association of Thailand (FAT) to create their own commercial entity have been dealt a blow after the governing body's president, who was supportive…
Thai FA president won’t stand in way of League 1 commercial breakaway
Somyot Poompunmuang, president of the Football Association of Thailand (FAT), has said he is open, in principle, to the idea of Thai League 1 clubs breaking away from the national governing body to establish…
Fifa eyes partnership experts from its blue chip sponsors to fill key role
Fifa has begun the search for a head of marketing partnerships, a high-profile role within its commercial department
MG Motor first brand sourced by IMG in Chivas partnership
Club Deportivo Guadalajara (Chivas), one of the most successful clubs in Mexican football, has appointed IMG to a global sponsorship sales role