World number one Alcaraz becomes Louis Vuitton ambassador
Carlos Alcaraz, the world's number one men's tennis player, has become a global ambassador for French fashion label Louis Vuitton
Madlindl, Gerhardt to lead Sport1 units after group restructure
Sport1 Medien, the Highlight Communications-owned German media group, has named the executives that will lead the five newly-created units as part of a major restructuring
Setanta Sports nets exclusive WWC rights in nine Eurasian countries
Setanta Sports has acquired exclusive Fifa Women's World Cup rights in nine countries across the Eurasia region, SportBusiness has learned
Viaplay adopts country-based operating model, hires Jeppesen from Snap Inc
Viaplay Group, the embattled international subscription streaming service and broadcaster, has introduced a Nordic country-based operating model, amid more changes to its executive management team
BMO is first brand on board under new Fifa-Concacaf pact
BMO, the Canadian multinational financial services company, has signed a wide-ranging regional sponsorship deal with Fifa that covers the upcoming Women's World Cup and national team competitions run by…
Fiba and NBA 2K League strike long-term licensing tie-up
The International Basketball Federation (Fiba) has struck a partnership with the National Basketball Association’s esports property, NBA 2K League, to create a structured calendar for national teams’ esp…
Dyson’s Parsons named Southampton CEO
Southampton FC has appointed Phil Parsons as its new chief executive, succeeding Martin Semmens, who left the club following their relegation from the Premier League
ESPN renews commitment to Fiba World Cup coverage in US
The 2023 Fiba Basketball World Cup is to receive comprehensive coverage in the United States on ESPN, after a new rights deal was announced today (Monday)
DAZN Canada to succeed Sportsnet as Bundesliga rights-holder
DAZN, the international sports streaming platform, is to become the new home of German football's Bundesliga in Canada, it was announced today (Monday)
Betclic teams up with UFC in betting, presenting partner role
The Ultimate Fighting Championship has signed up Betclic, the online gambling and sports betting operation, as its 'Official Betting Partner' in France, Poland and Portugal