Increased responsibilities prompt Eredivisie commercial move
The Eredivisie has created its first commercial director position following the decision to take back control of its international broadcast and betting video and sponsorship rights late last year
Otro Capital, Blitzer latest investors in Two Circles
Two Circles is targeting further US growth after taking on investment from Otro Capital, the New York-based sports private equity firm, and David Blitzer, the American billionaire and multiple sports team owner.
Golovkin to head World Boxing’s Olympics push
Gennady Golovkin, the former-middleweight world champion, has been appointed by World Boxing as chairman of its new Olympic Commission, as the fledgling organisation looks to establish itself as the sport's…
Uruguayan FA contracts Nike to 2028 after Copa tie-up
Nike has won the long-term contract to kit out the Uruguayan national football team, after a short-term deal covering this summer's men's Copa América.
US agency rEvolution swoops for WePlay to grow footprint
US marketing agency rEvolution has today (Thursday) announced the acquisition of the WePlay digital marketing agency, significantly bolstering its presence across the UK and Europe, Middle East and Africa
Pac-12, Mountain West go to court over ‘poaching fees’
The ongoing nationwide realignment of the US college sports conference scene has led to another lawsuit being filed, this time on the west coast
SEG launches ‘best of Utah’ DTC service for NHL debut
Smith Entertainment Group has unveiled a new direct-to-consumer streaming service that incorporates matches of its newest franchise, the NHL's Utah Hockey Club, with those of the NBA's Utah Jazz
Verizon connects with Fifa for 2026 World Cup
Verizon is the third US-based brand in a month to sign up as a 2026 Fifa World Cup sponsor, after Bank of America and Frito-Lay.
DAZN furthers Saudi links with SPL channels
DAZN has struck an agreement to launch club-specific Saudi Pro League channels, its latest effort to develop closer commercial ties in the Kingdom
Lightning adds home, away jersey patch sponsors
The Tampa Bay Lightning of the National Hockey League has signed up its first jersey patch sponsors, striking deals with local non-profits, Tampa Metropolitan Area YMCA and AdventHealth