France 2 closes out Paralympics with nearly 8m viewers
France Télévisions drew an average audience of 7.7 million viewers for the closing ceremony of the Paris 2024 Paralympic Games yesterday (Sunday).
State broadcaster bids to avoid Argentina blackout repeat
TV Pública, the state broadcaster in Argentina, has insisted it is in talks to sublicense rights to the Argentina national team for the remainder of the 2026 Fifa World Cup qualifiers after a rare blackout last night.
Red Bull adds Everton to Premier League portfolio
Energy drinks giant Red Bull has agreed a sponsorship deal with Everton FC, its second agreement with a Premier League club in a week
LaLiga regional exec Rossi to head Malaysian Football League
The Malaysian Football League (MFL) has hired Giorgio Pompili Rossi as its new chief executive
Nascar ups esports interest with innovative Blast sponsorship
US motor-racing series Nascar has signed a commercial deal with esports tournament organiser Blast, a rare example of a traditional sports property sponsoring a gaming one
Pernod Ricard forced into embarrassing PSG U-turn
Pernod Ricard has pulled its sponsorship of Paris Saint-Germain after just three days following a fierce backlash from football fans in Marseille, from where the drinks company hails.
Eli Lilly strengthens Fever ties with Clark deal
Eli Lilly and Company, the Indiana-based medicine firm, has signed a multi-year endorsement deal with WNBA star Caitlin Clark
Renton takes APAC expertise to Magnifi
Magnifi, an AI-powered video editing technology used by sports rights-holders, is looking to boost its profile across the Asia-Pacific region with the appointment of experienced media, sports and technology…
Konami holds off EA for exclusive Milan duo rights
Video game publisher Konami has secured a significant victory in its battle with rival EA Sports by securing exclusive agreements with Serie A's two Milan clubs for the 2024-25 season, SportBusiness has learned.
Two steps forward, one back for Diamond in bankruptcy case
Major League Baseball has piled the pressure on Diamond Sports Group, claiming it will consider "more drastic" legal action should the firm's emergence from bankruptcy not be accelerated