Vegas GP founder partner steps up as F1 sponsor
The Las Vegas Convention and Visitors Authority (LVCVA), the marketing body of Southern Nevada, has expanded its involvement in Formula 1, becoming an official partner of the motor racing series in an…
Canal Plus begins Dutch sports portfolio build
French rugby union’s Top 14 and Premier Padel, the sport's global tour, are the first exclusive sports rights to be added to the Canal Plus platforms in the Netherlands since the firm relaunched in the c…
Paris opening ceremony earns best ratings since 2012
NBCUniversal's decision to broadcast a commercial-free portion of an Olympics opening ceremony proved a success, with Paris 2024 setting a 12-year Games audience high for the US rights-holder
Winning trio detail global nature of bumper NBA deals
The huge $76bn (€70bn), 11-year contracts sealed by the NBA with Disney, Comcast and Amazon give the trio the right to air their inventory in international markets, it has emerged, meaning that Sky will hold rights in several European markets.
New Era adds Combine to NFL remit
US-based sports and lifestyle brand New Era Caps has expanded its role with the National Football League to include its annual Scouting Combine
AC Milan eyes US revenues gain in KAGR tie-up
Italian football giant AC Milan has struck a deal with US sports data and analytics firm Kraft Analytics Group (KAGR) as it bids to better understand consumer behaviour and grow its fan base, with a particular…
Australia named host of revamped 2026 RLWC
Australia will stage the bulk of the next Rugby League World Cup (RLWC) in 2026, with some games in Papua New Guinea, it was announced today (Wednesday)
Question marks hang over 2030, 2034 Olympics hosts despite dual ‘award’
The 2030 and 2034 Winter Olympic Games were awarded to the French Alps and Salt Lake City, respectively, today (Wednesday) as expected, albeit with significant conditions imposed
Western Union joins US sponsor portfolio of Mexican FA
US financial services firm Western Union has signed up as a sponsor of the Mexican men's national team
U-Next secures early start to Premier League era
Japanese streaming service U-Next has brought forward its Premier League rights deal by one season, after outgoing broadcaster SpoTV ended its contract a year early