Parimatch becomes fifth regional AFA sponsor in India
Parimatch, the betting operator, has become the latest regional sponsor of the Argentina national football team
‘Employee-employer’ relationship to be tested in US college sport
A US appeals court has ruled that some college athletes may qualify as employees under federal wage laws, in what is another setback to the National Collegiate Athletic Association in its long-running…
Goodell: Private equity NFL ownership limited to 10 per cent
The National Football League is set to allow each of its 32 franchises to sell to private equity investors, albeit up to a limit of 10 per cent only, commissioner Roger Goodell has declared
Tournament bests for ITV, NOS in Euro 2024 semi
A UK television audience record could be set on Sunday when England take on Spain in the final of Euro 2024, after another round of stellar ratings in the country last night (Wednesday)
Mentos Gum latest on board for Esports World Cup
Mentos Gum, the chewing gum brand, has signed up as a sponsor of the ongoing Esports World Cup in Saudi Arabia
NFL hopes for younger eyeballs in Brazil with CazéTV
The National Football League's decision to take a regular-season game to Brazil for the first time has resulted in a new media deal in the country targeting a younger audience, the streaming platform CazéTV.
Ironman ready to tap health, fitness craze under partnerships head Scammell
The global focus on health and fitness, and the need for companies to promote it among their workforce, is set to pay commercial dividends for sports properties such as The Ironman Group, its new executive vice-president of global partnerships has declared.
Apax sells final tranche of Genius Sports shares
Apax Partners, the private equity advisory firm that had been Genius Sports’ largest shareholder, has sold its last remaining shares after winding down its stake across the last three years.
Saudi staging of top AFC events sees Neom renew global deal
Neom, the new region being built by the Saudi Arabian government in the country’s north west, is to continue as a leading sponsor of the Asian Football Confederation throughout the decade.
Newman back in football as CMO of US Soccer
Catherine Newman, a former marketing executive at World Wrestling Entertainment and Manchester United, has joined the US Soccer Federation as chief marketing officer