US SailGP Team hires Sportfive to build up sponsorship portfolio
Sportfive, the international marketing agency, has further bolstered its sales remit in the United States, after being tasked by the US SailGP Team with sourcing global sponsors
Diamond Sports RSNs blacked out on Comcast, but Cox renewal secured
Diamond Sports Group, the regional sports network (RSN) owner and operator that is fighting to come out of bankruptcy, has suffered a blow after its carriage deal with Comcast expired without a new agreement in place.
NIFL seals first commercial media deal for women’s league in DAZN tie-up
Northern Ireland's Women's Premiership has been added to the growing free football coverage on DAZN in an historic partnership unveiled today (Wednesday)
Wowow to remain exclusive home of Champions League in Japan to 2027
Wowow, the pay-television broadcaster in Japan, has retained exclusive media rights to Uefa club competitions in the country for the 2024-27 cycle
Viaplay retains F1 rights in Netherlands to 2029, renews in Nordics
Viaplay Group has cemented its future in the Netherlands until at least 2029, after today (Tuesday) signing off a multi-year Formula 1 rights renewal that also covers its home Nordic markets
Magnifi adds to cricket portfolio with Malaysia deal
Magnifi, an AI-powered video editing technology used by sports rights-holders, has announced an agreement with the Malaysian Cricket Association (MCA)
Denmark strengthens badminton hosting credentials
Denmark has been awarded hosting rights to two major badminton tournaments over the next two years, both of which will be staged in the city of Horsens
Balkan broadcast rights to next two World Cups on the market
Fifa has turned to the Balkans in its media rights sales process for the next two men's World Cups, launching invitations to tender (ITTs) in eight countries.
Mapfre takes Copa Libertadores top sponsors into double figures
The South American Football Confederation (Conmebol) has matched the number of commercial partners as in the previous cycle for the Copa Libertadores, its premier clubs competition, with Spanish insurance…
Telefe steps in for Argentina national team rights after Milei’s state clampdown
Televisión Federal (Telefe), the Argentinian television station owned by Paramount Global, has acquired rights to matches of the men's national football team after the country's radical leader, Javier Milei, put an end to the use of public funds.