Infront, DEB share sponsorship sales remit in long-term renewal
The German Ice Hockey Federation (DEB) will be able to source potential sponsors in-house as part of a revised and extended exclusive marketing agreement with the Infront agency
Brazilian football outlier Corinthians edging towards LFU bloc
Brazilian football giants Corinthians is said to be closing in on an agreement to join the Liga Forte União (LFU) collective, in what would represent a major financial blow to the rival Libra body.
Copa América to get full exposure in Japan as Sports Navi signs on
The upcoming Copa América will be covered live in its entirety in Japan after media platform Sports Navi joined Amazon Prime Video as a rights-holder in the country.
EXCLUSIVE: Corser latest IMG Arena exit in wake of OpenBet merger
Andrew Corser, one of the remaining top senior executives at IMG Arena, is set to be the latest exit from the data and betting division of the Endeavor-owned IMG agency, SportBusiness has learned
Swimming Australia brings in Sportfive to help overhaul commercial programme
Swimming Australia has appointed the Sportfive agency to an exclusive, multi-year commercial rights representation deal in a bid to increase the sport’s profile in the long build-up to the Brisbane 2032 O…
GolTV refusing to concede defeat in battle with Ecuadorian league over TV contract
The Ecuadorian Pro League has said it is focused on securing a new domestic broadcaster when Serie A gets back under way in August, as a war of words escalates with its former media rights partner GolTV
Miami is second destination for Big3’s new city-based model
The new-look Big3 basketball competition is heading to Miami, with the purchase of a $10m (€9.3m) franchise led by local media and sports executive Heath Freeman.
Euro 2024 kicks off with bumper audiences, UK numbers soar for ITV and BBC
German fans tuned in in their millions to watch the hosts thrash Scotland in the Euro 2024 curtain-raiser, which drew a 10-year audience high in the UK for a tournament-opener
IOC readies Esports Olympics but ‘red lines’ remain on type of games
The International Olympic Committee has taken its most decisive action in esports after six years of assessing the industry, today (Friday) announcing plans to create the Olympic Esports Games
Ex-World Rugby CCO Hill named commercial director of Ineos cycling team
Tom Hill, a former commercial executive at World Rugby and Manchester United, has joined UCI WorldTour professional cycling team Ineos Grenadiers as its commercial director