Liberty Global buys out WBD’s shares to take control of Formula E
Liberty Global has taken a controlling stake in Formula E, after acquiring shares in the electric motor racing series held by media company Warner Bros. Discovery (WBD)
X Games to ‘copy’ F1 commercial model as it moves to league-based series
Action sports event X Games is to undergo its first major transformation since coming under the majority ownership of private equity firm MSP Sports Capital more than 18 months ago, shifting to a team-based league structure.
Nike renews kit deal with Spanish basketball to 2028
The Spanish Basketball Federation (FEB) has extended its kit supply deal with US sportswear giant Nike until 2028
DAZN strengthens Swiss offering further with Ligue 1 rights
French football's LFP Media has announced its first direct deal with a broadcaster for its next international rights cycle, a three-year agreement with DAZN across Germany, Austria and Switzerland.
Foot Locker seals Boomers on-kit branding deal
Foot Locker, the footwear and apparel retailer, is to get brand exposure on the kit of the Australian men's national basketball team, the Boomers, after signing a new deal with the national governing bo…
Sky Italia locks down exclusivity to its Uefa club rights
Sky Italia has opted against opening up free-to-air coverage of Uefa club competitions in Italy next season via the on-sale of rights or on its own TV8 channel.
NRL’s Sharks needs new stadium sponsor amid tougher Australian betting rules
The Cronulla Sharks of Australia's National Rugby League is on the hunt for a new stadium naming-rights partner to replace sports betting company PointsBet, amid a country-wide clampdown on gambling advertising
Top US agency UTA breaks into European football with Roof takeover
United Talent Agency, the US talent, sports and entertainment firm, has made significant inroads in European football, acquiring Germany’s biggest football agency, Roof, on the eve of the Uefa European Championships in the country.
Serie B looks to close domestic TV deals in week of talks
Lega Serie B is preparing for intense negotiations this week as it looks to bring an end to its stuttering domestic media rights sales process for the 2024-27 cycle.
LTA nets domestic Tennis Channel deal, commercial revenues top £9m
The Lawn Tennis Association, the sport's UK governing body, has signed a comprehensive four-year domestic media rights agreement with the specialist Tennis Channel