NFL’s expanded Global Markets Program adds five countries, four teams
The National Football League has once again expanded its Global Markets Program, taking the initiative to five new countries in South America, Asia and Africa and opening up commercial opportunities for four more franchises.
Viaplay solidifies Danish football dominance with new Pokalen deal
Viaplay Group has strengthened its grip on domestic football in Denmark, sealing a new exclusive agreement for the Pokalen knockout cup competition.
Topps retains F1 contract in competitive trading card space
Topps, the physical and digital trading card brand owned by global merchandising company Fanatics, has retained its contract with Formula 1 motor racing in a multi-year renewal.
DAZN, TIM renew distribution pact to 2029 after regulator approval
Telecom Italia (TIM) and DAZN have renewed their Serie A distribution agreement until the end of the decade, encompassing the subscription broadcaster’s new domestic rights deal for the Italian top flight.
Messi pushing Apple TV’s MLS Season Pass promo
Apple TV is using Lionel Messi as the marketing vehicle to push its latest promotion for Major League Soccer’s MLS Season Pass.
Apple is in year two of its 10-year, $2.5bn (€2.3bn
WTA Tour’s China blackout ends with Youku streaming deal
Women's tennis' WTA Tour is back on screens in China for the first time in two years after streaming service Youku acquired the rights in a three-year deal.
WBD details Max European rollout plans ahead of Paris Olympics
Warner Bros. Discovery’s streaming service Max is to launch in its first European countries beginning May 21.
Where next for CGF after Malaysia snubs 2026 Commonwealth Games?
The Commonwealth Games will not be heading to Malaysia in 2026, after the Southeast Asian country's government rejected a hosting offer, citing costs.
Johansson back at Viaplay as group CFO, Sweden co-CEO
Viaplay Group has appointed Johan Johansson as its chief financial officer (CFO) and co-chief executive (CEO) of the Sweden business
TikTok to offer New Zealand’s NBL global live exposure
New Zealand’s National Basketball League (NBL) has claimed what it believes is a world-first, with a weekly match to be streamed live globally on social media platform TikTok during the 2024 season.