Shock as Nike ousts Adidas as Germany kit supplier
One of the most iconic partnerships in world sport, the German national football team and Adidas, is to come to an end after the Fifa World Cup in 2026, with Nike to take on kit supplier rights to the…
Swedish league hires ex-WBD exec Linnman as commercial head
Jessica Linnman, a well-known media industry executive in Sweden, has today been named chief commercial officer of Svensk Elitfotboll, the body which operates the top two tiers of football in the country.
Wimbledon finds long-term Danish home on DR
DR, the public-service broadcaster in Denmark, has committed to showing the Wimbledon Championships for at least the next three editions, having struck a last-minute single tournament deal last year.
Sportradar swings to Q4 profit, bullish on Brazil betting
Sportradar swung back into the black in the fourth quarter thanks to growth across all segments, sending the sports data and betting services firm’s share price soaring to a temporary seven-month high in Wednesday morning trading.
DAZN to offer additional PGA Tour feeds across Mena, SE Asia
DAZN is to exclusively offer additional live feeds from the PGA Tour across 27 countries in the Middle East and North Africa and Southeast Asia, and will also distribute the Tour’s FAST (free ad-supported streaming TV) Channel.
Bayern heading to Seoul in bid to profit from Kim effect
Bayern Munich is looking to maximise the commercial appeal of its star South Korean defender Kim Min-Jae, after announcing its first visit to the country later this year
Hisense puts branding on Supercars’ Penrite Racing
Hisense Australia, a division of the Chinese electronic appliance company, has signed up as a sponsor of Penrite Racing, the Supercars outfit owned by Grove Racing
Record Bundesliga revenues top €5bn to beat pre-pandemic levels
Total revenue in the top two divisions of German football broke the €5bn ($5.4bn) barrier for the first time in the 2022-23 season, with almost two-thirds of all clubs now operating in the black following the long-running impact of the pandemic.
Castore beefs up English football presence with Umbro sublicensing
SportBusiness understands Castore is positioned to take over all existing Umbro football kit contracts in the UK, with exclusive windows to become each club's kit supplier after their Umbro contracts expire.
Ex-Team lawyer Borutz joins Dentsu Sports International in commercial sales role
Dentsu Sports International (DSI), a division of the Japanese marketing and advertising agency, has today (Tuesday) announced the appointment of Olaf Borutz as vice-president of commercial sales.