Ex-Google marketing exec Sanders takes Cricket Australia CCO reins
Cricket Australia has filled a key void in its executive team, with the appointment of Ed Sanders as its chief commercial officer.
Courts take control of Vasco, Standard out of ailing 777’s hands
Pressure continues to mount on controversial multi-club ownership group 777 Partners, after the US investment fund temporarily lost control of Brazil's Vasco da Gama and Belgium's Standard Liège.
Volleyball World nets first betting partner across both disciplines
Volleyball World, the sport's commercial entity, has signed its first global betting sponsor covering both its indoor and beach disciplines, a five-year agreement with 1xBet.
Netflix joins NFL streaming party with Christmas Day offering
Netflix has made its first move into live American football and struck its first agreement with a major sports league, today (Wednesday) announcing a three-season deal with the NFL
Australia, Uzbekistan land next two Women’s Asian Cups
Australia and Uzbekistan were today (Wednesday) named hosts of the Asian Football Confederation Women’s Asian Cup in 2026 and 2029, respectively.
Bundesliga builds up local presence in Apac, India with key hires
Bundesliga International has made a trio of executive hires and promotions across Asia-Pacific and India, as it looks to further build the league's exposure on the ground with media rights deals already locked in across much of the region for the long term.
Sponsorship revenue to beat Paris 2024 targets; football ticket sales lag
Paris 2024 is confident ongoing talks with brands across the country will result in sponsorship revenue for this summer’s Olympic Games exceeding the already revised upwards target of €1.24bn ($1.34bn).
J Sports is latest target in Abema’s collaborative approach
Abema, the Japanese streaming platform, has continued its policy of agreeing deals with other media entities in the country, today (Monday) striking a content agreement with pay-television broadcaster…
Ecuadorian clubs issue GolTV with deadline to pay debts
GolTV, the pay-television broadcaster that holds domestic rights to Ecuador’s top-tier Serie A, has been given 15 days to pay clubs what they are owed, or facing losing the lucrative contract.
Betting money continues to flood Brazilian football with record Vasco-Betfair deal
Vasco da Gama has landed the biggest sponsorship deal in its history, selling its front-of-shirt inventory to Betfair, as the battle for market share among betting brands in Brazil escalates