Lure of Messi attracts Visa to first MLS club deal with Inter Miami
Visa has selected Inter Miami as its entrance point for sponsorship in MLS, with the appeal of working with Lionel Messi bringing another blue chip firm into the club's commercial portfolio.
St. Pauli renews shirt deal with ‘social consciousness partner’ Congstar
FC St. Pauli has renewed its long-running main sponsorship deal with Congstar, championing the telecoms operator's "social responsibility" initiatives at a time of political uncertainty in Germany.
Team Canada takes on naming sponsor for Women’s America’s Cup bid
Concord Pacific, RBC and Telus, three of Canada's largest corporations, have given their backing to Team Canada's bid to win the inaugural Puig Women's America's Cup and the UniCredit Youth America's Cup…
US SailGP Team hires Sportfive to build up sponsorship portfolio
Sportfive, the international marketing agency, has further bolstered its sales remit in the United States, after being tasked by the US SailGP Team with sourcing global sponsors
Diamond Sports RSNs blacked out on Comcast, but Cox renewal secured
Diamond Sports Group, the regional sports network (RSN) owner and operator that is fighting to come out of bankruptcy, has suffered a blow after its carriage deal with Comcast expired without a new agreement in place.
NIFL seals first commercial media deal for women’s league in DAZN tie-up
Northern Ireland's Women's Premiership has been added to the growing free football coverage on DAZN in an historic partnership unveiled today (Wednesday)
Wowow to remain exclusive home of Champions League in Japan to 2027
Wowow, the pay-television broadcaster in Japan, has retained exclusive media rights to Uefa club competitions in the country for the 2024-27 cycle
Viaplay retains F1 rights in Netherlands to 2029, renews in Nordics
Viaplay Group has cemented its future in the Netherlands until at least 2029, after today (Tuesday) signing off a multi-year Formula 1 rights renewal that also covers its home Nordic markets
Magnifi adds to cricket portfolio with Malaysia deal
Magnifi, an AI-powered video editing technology used by sports rights-holders, has announced an agreement with the Malaysian Cricket Association (MCA)
Denmark strengthens badminton hosting credentials
Denmark has been awarded hosting rights to two major badminton tournaments over the next two years, both of which will be staged in the city of Horsens