Chile to host UCI Track Worlds for first time in 2025
The International Cycling Union (UCI) has named Santiago, Chile as the new host of the Tissot UCI Track World Championships in 2025
Iryo extends La Vuelta backing to women’s edition
Iryo, the private high-speed train operator in Spain, has signed up as a sponsor of the 2024 La Vuelta Femenina, one of the three ‘Grand Tours’ of the women’s international cycling calendar.
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Romanian FA ramps up commercial deals ahead of Euro 2024
The Romanian Football Federation (FRF) and Autoklass, Mercedes-Benz's authorised sales and service partner in the country, have extended their sponsorship deal for two more years
Lancashire Cricket to build up women’s team in new Hilton deal
Hilton, the US hospitality company, has extended its sponsorship of Lancashire Cricket, the English cricket county
Skyscanner to make sports sponsorship debut at Solheim Cup
Skyscanner, the online travel company, has selected women's team golf's Solheim Cup as the entry point for its first multi-year, global sponsorship deal in sport.
USL clubs to get AI chat assistance in ON tie-up
ON, an AI chat platform, today (Tuesday) announced a league-wide partnership with USA's United Soccer League
EXCLUSIVE: Liverpool to swap Nike for Adidas in new kit supply deal
Liverpool FC is poised to announce a new kit supplier deal with Adidas that will begin with the 2025-26 season, SportBusiness can exclusively reveal.
LiveMode takes on investment from LFU project partners General Atlantic, XP
LiveMode has taken on strategic investment from US growth equity firm General Atlantic and Brazilian financial services company XP Investimentos, backers of one of two groups bidding to control commercial operations in Brazilian football.
Brown swaps ECB for Blast as commercial director
Blast, the international esports tournament organiser, has appointed former England & Wales Cricket Board (ECB) commercial executive James Brown as its new commercial director
MLB makes big sustainability pitch with ‘first of its kind’ WM deal
Major League Baseball has continued to push its green credentials, announcing WM, a leading environmental services provider, as its first league-wide sustainability sponsor