Sportfive hires former NBA exec Russell to lead global basketball sales
Sportfive has appointed Chris Russell as director of global sales for its basketball division
TNA Wrestling nets sub-Saharan African home on StarTimes
StarTimes, the pay-television group in sub-Saharan Africa, has acquired rights to Anthem Sports & Entertainment’s TNA Wrestling.
IHG becomes first hotel partner of Six Nations
IHG Hotels & Resorts has strengthened its position in rugby union, becoming a sponsor of the men's and women's Six Nations
Fifa issues 2026 World Cup ITT in five Central Asian markets
Fifa has gone to market in five Central Asia countries with media rights to the men's World Cup in 2026, as well as this year's Futsal World Cup taking place in the region
Trio team up to provide free LPGA Tour coverage in France
US women’s golf tour LPGA is to be shown free of charge in France through a combination of L'Équipe Live, the specialist Journal du Golf TV channel and ffgolf TV, the streaming platform of the French Go…
Google Pixel to capture key Australian Open moments
Google Pixel has struck a deal with Tennis Australia (TA) to become the officials smartphone and official camera of the Australian Open, which gets under way on Sunday
Uefa turns to China’s BYD to fill Euro 2024 car sponsor void
China's BYD Partners, one of the world’s leading manufacturers of new energy vehicles (NEV), has been unveiled as a major sponsor of Euro 2024 taking place in Germany, the heart of the European automotive i…
NCAA announces deal with KAGR to understand fan behaviour
The National Collegiate Athletic Association (NCAA) has announced a multi-year deal with Kraft Analytics Group (KAGR) in a bid to better understand fan behaviour and grow the college governing body's reach
IOC social media rules aim to balance athlete engagement with rights-holder exclusivity
The International Olympic Committee (IOC) has significantly loosened its restrictions around athletes' use of social media during the Olympic Games following discussions with media rights-holders, albeit…
Bundesliga against Serie A-style revenue-share TV deal
The German Football League (DFL) has voiced its opposition to the type of revenue-sharing deal recently agreed between subscription sports broadcaster DAZN and Italy’s Serie A as it continues to prepare t…