Denver Nuggets star Jokic signs mega shoe deal with 361 Degrees
Nikola Jokic, one of the star players of the Denver Nuggets, the reigning National Basketball Association champions, has ended his shoe endorsement deal with US sportswear giant Nike to join Chinese brand…
NBA creates New Business Ventures role to identify global revenue opportunities
The National Basketball Association (NBA) has promoted Amy Brooks to the newly-created position of president of New Business Ventures, as the league looks to grow the property and its revenues around the…
British Basketball League seals Fubo deal in North America
The British Basketball League (BBL) has struck a streaming partnership with Fubo for its matches to be shown on Fubo Sports, the free-TV network, in the United States and Canada
GB, Ireland racing industries partner with Japanese counterpart
The horseracing industries of Japan, Great Britain and Ireland have teamed up to create a Joint Cooperation Committee, it was announced today (Friday)
New Argentine PM prioritises privatisation of football clubs in radical economic decree
Javier Milei, the new president of Argentina, has launched a series of measures to deregulate the country's struggling economy, which controversially includes the right for football clubs to become limited…
Tennis quartet team up with Signify to combat online abuse
Four of tennis' leading governing bodies have struck a partnership with data science company Signify Group in a bid to protect players from online abuse and threats
ECJ rules against Fifa, Uefa but no ESL approval yet; A22 plots free OTT service
Fifa and Uefa acted unlawfully when they threatened to ban clubs and players joining breakaway competitions like the European Super League (ESL), the European Court of Justice (ECJ) has ruled
RTL makes cycling push with Infront deal for Flanders Classics
RTL, the French-language free-to-air broadcaster in Belgium, is to succeed public-service rival RTBF as the domestic rights-holder of the Flanders Classics, the country's leading road cycling events
Aperol adds to grand slam exposure with Australian Open deal
Italian aperitivo Aperol has become an official sponsor of the Australian Open, the opening grand slam of the year, through a multi-year partnership between Campari Australia and Tennis Australia
Slazenger named ball supplier of new Hexagon Cup
Hexagon Cup, the new padel tournament debuting in Madrid next year, today (Wednesday) announced Slazenger as its Official Ball Supplier