A-Leagues ready to tap into new wave of football fandom in Australia
Ahead of his first full season as commissioner of the APL, Nick Garcia talks exclusively to SportBusiness about working closer with IMG on an international strategy, the stats that show the A-League-Paramount relationship is thriving and why it’s the end of the ‘Del Piero’ days.
Dutch telcos cry foul to regulator over proposed Eredivisie-ESPN deal
Four leading Dutch digital cable television and telecoms operators have refused to concede defeat in their battle to acquire media rights to Dutch football’s Eredivisie by taking the issue to the Authority f…
Canal Plus to again show NBA Paris game free-to-air
The regular-season National Basketball Association game in Paris in January 2024 will be shown for free in France by pay-television broadcaster Canal Plus
SoFi puts name to TGL, playing arena in new league’s largest deal yet
TGL, the new technology-infused team golf competition established by TMRW Sports, has landed its first significant commercial partner, unveiling SoFi Technologies Inc, the digital personal finance company,…
Ex-Discovery Nordics chief Strømme joins NPG agency as partner
Harald Strømme, Discovery’s former chief executive in Norway and Sweden, has become a partner and advisor in NPG Sport & Communication, a brand activation agency based in Oslo.
LA Kings sells patch inventory to long-term sponsor Mercury
Mercury Insurance has stepped up its involvement with the National Hockey League's LA Kings, becoming the team's inaugural jersey patch partner.
BKT and Cricket Australia renew BBL deal to 2025
Indian-specialist tyre brand BKT, one of the most visible brands in global sports sponsorship, has extended its association with Australian cricket's Big Bash Leagues until at least 2025
AFL, NRL net strong Finals audiences but Matildas still lead the way
Two of Australian sport's annual showpiece events drew bumper television audiences over the weekend, but neither the Australian Football League nor the National Rugby League Grand Finals could supplant…
WBD shifts another RSN to Houston Astros, Rockets
Two of Houston's top sports franchises, Major League Baseball's Astros and the National Basketball Association's Rockets, have acquired AT&T SportsNet Southwest, one of Warner Bros
Search intensifies for ISU rights-holder in Norway after Viaplay exit
The Infront agency is engaged in talks with multiple broadcasters in Norway about acquiring International Skating Union (ISU) rights after Viaplay decided against renewing its pan-Nordics contract, SportBusiness…