Sponsors get extra exposure in A-League Stats Perform renewal
The Australian Professional Leagues (APL), which oversees the men’s and women’s A-League competitions, has extended and expanded its media deal with Stats Perform, giving more inventory to sponsors.
Rams, Genius offer NFL in-game highlights first
The Los Angeles Rams has become the first NFL team to provide fans with data-driven in-game highlights through an agreement with Genius Sports that will provide additional ad inventory for Verizon.
Blow for India’s Olympic hopes with IOC action
India's growing momentum within the International Olympic Committee, with a potential major sponsorship deal and a Summer Olympics bid on the horizon, has been checked over a domestic governance dispute…
Rai nets strong Nations League audience
The latest round of Uefa Nations League matches drew differing levels of interest in two of Europe's biggest television markets, Italy and France yesterday (Thursday)
Relevent begins to staff up new Bundesliga Americas team
Relevent Sports has begun the build-out of its dedicated Bundesliga Americas team, which is being established in the wake of the agency's 17-year commercial partnership with the German league.
Lyon, Nice lead Ligue 1 revolt over delayed beIN payments
Ligue 1 clubs are losing patience with France's Professional Football League (LFP) over the handling of its relationship with domestic rights partner beIN Sports, which continues to withhold its first…
FIS unfazed by rights centralisation legal defeat in Germany
The International Ski and Snowboard Federation (FIS) has insisted its plan to introduce media rights centralisation is still on track, despite a potentially damaging legal defeat in Germany.
British Cycling turns to IMG to support in-house events model
IMG and British Cycling today (Thursday) announced a comprehensive commercial tie-up as the journey continues to revitalise the sport in the country after a period of upheaval
Shanghai hires Infront to aid World Marathon Majors quest
Infront has struck a comprehensive commercial agreement with the Shanghai Marathon after it replaced Chengdu as China's representative in the race to join the World Marathon Majors series
Wimbledon targets ‘largest possible’ audience with later finals slot
The singles finals at the Wimbledon Championships will start later in the afternoon in a bid to attract an even greater global audience, particularly by maximising eyeballs in the United States