Sweden’s Olympics bid rolls on with key city agreements
The Swedish Olympic Committee's (SOK) hopes of hosting the 2030 Winter Olympic Games have received a major boost after the municipalities of Falun, Åre and Östersund pledged their support.
Serie A CEO defends new domestic TV deal, talks up piracy fight and international plans
Luigi De Siervo, chief executive of Lega Serie A, has hit out at critics who claimed the recent €4.5bn ($4.8
EASL announces sponsors for first full season
The East Asia Super League (EASL) has unveiled its sponsorship roster for the 2023-24 season, the basketball competition’s first full campaign, with more brands set to come on board.
Four more Uefa club competition licensing opportunities to hit the market
Uefa and the Team Marketing agency have initiated a process to invite proposals from companies interested in creating Uefa club competition-branded licensed products in four categories for the 2024-27…
Mediaset beats Rai to retain Coppa Italia rights to 2027
Mediaset, the commercial broadcaster, has defeated its public-service rival Rai in the battle for domestic rights to Italian football's knockout Coppa Italia
FIS begins to populate new OTT platform with World Cup content after Infront deal
The International Ski Federation (FIS) is live-streaming several World Cup events across its own platforms this winter sports season as part of its new centralised media rights agreement with the Infront…
Uefa Champions League returning to Portugal’s Sport TV, DAZN stays on board
Sport TV, the pay-television broadcaster, is to return as a Uefa Champions League rights-holder in Portugal for the first time in six years next season, it has been announced
Dentsu misses out on Asian Games 2026 contract
Four agencies have been selected by the Organising Committee of the 2026 Asian Games in Aichi-Nagoya, Japan to market the event
LaLiga backs Uruguayan Professional League’s quest to break from AUF
The Uruguayan Professional League (Lufpro), the entity aiming to take over the running of the top domestic league from the Uruguayan Football Association (AUF), has received a boost to its cause by signing…
Team turns to challenging Nordic market for club competitions rights sales
Team Marketing has gone to market with Uefa club competition media rights across the Nordics, once one of the most bullish markets but which has softened considerably given the financial struggles of one…