PFL eyes profitability by 2025, targets top fighters to fuel PPV
The Professional Fighters League (PFL) expects to be profitable by 2025, off the back of its Saudi investment that will fund the acquisition of top fighters and staging of showpiece events that in turn…
Belgian Pro League hires IMG to advise on media rights sales
IMG has been appointed by the Belgian Pro League in a wide-ranging advisory and media rights sales role
IMG’s Kelly: Production must adapt to TikTok generation
Rights-owners have been urged to reconsider how their content is being presented and consumed, in a bid to better engage a newer, younger audience
No suitable offers for Ligue 1 rights as LFP Media plans direct talks
France’s Professional Football League (LFP) announced today (Tuesday) that it received no offers meeting its ambitious reserve prices for the two main packages of live Ligue 1 rights, with private negotiations n…
Chibani’s MMS partners with Ivorian group for CAF qualifying rights to 2026 World Cup
Free-to-air media rights in sub-Saharan Africa to the Confederation of African Football’s new-look qualifying competition for the 2026 Fifa World Cup have been sold to Marketing & Media Solutions (MMS), a…
Netflix to debut live sports streaming with special F1-PGA Tour match play event
Netflix is to venture into live sports streaming for the first time next month, when the stars of two of its popular sport docuseries compete in The Netflix Cup
NFIF adds Instabank as sponsor after successful World Champs
Instabank, the Olso Stock Exchange-listed bank, has signed on as a main sponsor of the Norwegian Athletics Association (NFIF) until the end of 2025
Pitch strengthens golf portfolio as LET media rights advisor
The Pitch International agency has today (Tuesday) been awarded the exclusive media rights advisory contract to the Ladies European Tour (LET)
Dutch conglomerate Pon set to succeed Jumbo as top cycling team sponsor
The future of Team Jumbo-Visma, the top professional cycling team from the Netherlands, looks to have been secured with Pon Holdings, a Dutch conglomerate in the transportation sector, stepping into replace…
Max to go live in European markets ahead of Tour de France, Paris 2024
Max, the rebranded streaming service of Warner Bros. Discovery, is to be rolled out across much of Europe beginning in the spring of 2024, president of international business Gerhard Zeiler said today (Monday).