TF1 falls short of Rugby World Cup TV record as France head out
France's thrilling Rugby World Cup quarter-final defeat to South Africa drew the best audience of the year for commercial broadcaster TF1, but it was not enough to set a new all-time tournament viewership…
Inter Miami in first global move to cash in on Messi mania
Inter Miami CF has made its first international marketing move since the signing of Lionel Messi, announcing a two-game tour of China next month
New name, familiar home for NBA rights in the UK
TNT Sports, UK pay-television broadcaster, has acquired exclusive National Basketball Association broadcast rights in a multi-year deal announced this morning
Melbourne Stars land Lite n’ Easy as BBL sponsor
Big Bash League franchise the Melbourne Stars has signed up Lite n' Easy, the Australian food delivery service, as a presenting partner for its women's team and an official partner of its men's outfit
Bach urged to break with IOC statutes and seek presidency beyond 12-year limit
A number of International Olympic Committee members have called for a break from tradition - and an amendment to the Olympic Charter - by urging Thomas Bach to stay on as president beyond the 12-year maximum…
Bach fears dearth of Winter Olympics hosts with 2030, 2034 to be awarded jointly
The International Olympic Committee looks set to pursue a dual award of the 2030 and 2034 Winter Olympic Games next year, citing concerns over climate change for its decision
Eleven Sports Media adds Jets to growing NFL portfolio
The National Football League's New York Jets has partnered with digital advertising agency Eleven Sports Media to assist small to medium-sized businesses
Senior DAZN executive Diquattro exits sports industry
Veronica Diquattro, one of the leading executives at DAZN Group, has exited the sports industry to join Omio, an online travel comparison and booking website
Fiba mulling changes to commercial dimensions of fast-growing 3×3
Why evolution not expansion is the order of the day at the International Basketball Federation (Fiba) as it sketches out the next phase for its 3x3 discipline following the staging of a landmark 100th World Tour Masters event.
Visit Saudi lands significant AFC and CAF sponsorships
Visit Saudi, Saudi Arabia's tourism authority, has announced major sponsorship deals with the Asian Football Confederation (AFC) and the Confederation of African Football (CAF) as it continues its huge…