MLB takes on local market remit for three more teams
Major League Baseball is to at least double its local market production and distribution output in 2025, after striking agreements with three more teams
New Zealand Cricket seeks new commercial chief
New Zealand Cricket (NZC) is recruiting for a chief marketing and commercial officer, hiring the Elevate Talent global search firm to lead the process
DAZN continues Saudi charm offensive with Riyadh Season deal
Ties between DAZN and Saudi Arabia have further strengthened after the international subscription broadcaster struck a major media deal covering Riyadh Season, the Kingdom's entertainment and sports festival
FeedConstruct adds Korean Handball League to rights portfolio
The Korean Handball League has agreed an exclusive multi-year international betting data and streaming rights agreement with FeedConstruct
CPL to sell media, sponsorship rights for Guyana’s T20 event
The Caribbean Premier League is to take on full responsibility for the commercialisation of a new Twenty20 cricket tournament, planned for Guyana towards the end of this year
Mapei sticks with UCI Road Worlds to 2028
Italian chemical products company Mapei has extended its sponsorship of the International Cycling Union (UCI) until 2028.
EXCLUSIVE: SailGP nets Emirates, DP World as global sponsors
SailGP has significantly strengthened its sponsorship portfolio, bringing Emirates and DP World on board as Global Series Partners ahead of the new season, SportBusiness can reveal.
Versusbet becomes European sponsor of Real Madrid
Spanish gaming technology provider Versusbet has signed up as an official regional sponsor of Real Madrid.
Uefa seeks women’s football, Europa League sponsors
Uefa is to launch a tender for a sponsor in the payment services category for all its women's football competitions before the end of this month, as it looks to close its portfolio for the men's second- and third-tier events.
‘Political games’, ‘sporting blackmail’: IBA-IOC spat escalates
The International Boxing Association is refusing to back down in its fight against the International Olympic Committee, accusing the organisation of 'sporting blackmail'