Yili backs Chinese Volleyball Super League
Dairy group Yili has been unveiled as a sponsor of the Chinese Volleyball Super League (CVL)
Football Australia to build on Women’s World Cup legacy with Lego
Football Australia has announced a three-year sponsorship agreement with Lego Australia that will see the toy company support the delivery of the association’s Legacy ’23 programme.
Rolex returns as Australian Grand Prix title sponsor
Rolex is to return as title sponsor of the Australian Grand Prix for 2023
True secures Volleyball Thailand League rights
Thai telco True has acquired the domestic media rights to the Volleyball Thailand League for the upcoming 2022-23 season
Rugby Australia extends Taylors Wines tie-up
Rugby Australia has extended its sponsorship deal with South Australian wine producer Taylors Wines
Viacom18 finalises CSA swoop with deal for international matches
Indian media group Viacom18 has finalised an agreement with Cricket South Africa for the exclusive digital and television rights to all international men’s and women’s matches in the country from 2024-25 to …
Entain to cut back sports sponsorship in Australia amid new gambling advert rules
Betting group Entain has signalled that it will reduce its sports sponsorship spending in Australia following the introduction of stricter advertising regulations for gambling companies in the country
Messi appointed global brand ambassador for Byju’s social impact arm
Indian education technology company Byju’s has appointed Lionel Messi as a global brand ambassador for its social impact arm Education For All.
Singapore Women’s Open to tee off in December off after two-year wait
The inaugural edition of the Singapore Women’s Open golf tournament will finally take place next month after being postponed for more than two years as a result of the pandemic.
Sportfive taps Be Media for AFF Championship NFTs
Sportfive and Be Media, a subsidiary of Hong Kong-based digital collectibles firm Animoca Brands, have announced an agreement that will see the pair release a range of non-fungible tokens to mark the forthcoming…