Drinks brand Pocari Sweat becomes latest AFF Championship sponsor
Otsuka Pharmaceutical-owned sports drinks brand Pocari Sweat is to sponsor the next two editions of the AFF Championship after finalising a sponsorship agreement with the Asean Football Federation (AFF)
Coudron and Ikram to contest FIH presidency
Asian Hockey Federation (AHF) chief executive Mohammad Tayyab Ikram and former Belgium international Marc Coudron are to contest the election for the presidency of the International Hockey Federation (FIH)…
Toyota to build 10,000-seat indoor sports venue in Tokyo
Japanese automotive manufacturer Toyota Motor Corporation has announced plans to construct a 10,000-seat indoor sports arena at the site of a former car showroom in the Koto-ku district of East Tokyo
Jam TV takes charge of NBL production, replacing IMG
The Australian National Basketball League has announced a three-year production deal with Jam TV
IMMAF sells hosting and commercial rights to ISMM
The International Mixed Martial Arts Federation (IMMAF) has appointed a company named International Sport Management and Marketing (ISMM) to oversee the distribution of the hosting rights for its World…
Emerging baseball league strikes hosting rights deal with Dubai Sports City
The United International Baseball League (UIBL), the new baseball venture set to take place across the Middle East and South Asia, has announced a hosting rights agreement with Dubai Sports City
Mastercard strikes sponsorship deal with Indian badminton quartet
Mastercard has announced endorsement agreements with a quartet of Indian badminton players
Uefa, CAA Eleven retain agency strategy with Infront to sell national team rights in Indonesia
Uefa and the CAA Eleven agency have appointed Infront as exclusive media rights agent in Indonesia for national team competitions from this year until 2028
Singtel and StarHub in talks for World Cup rights, RTM secures deal in Malaysia
Singaporean telecoms operators Singtel and StarHub are in talks to acquire rights to the 2022 Fifa World Cup
UFC taps 4D Sight for virtual advertising trial
The Ultimate Fighting Championship (UFC) has announced a pilot programme with virtual advertising technology provider 4D Sight that will see branding digitally inserted into its broadcasts in Latin America