Arsenal strikes deal with drinks brand Prime
English Premier League club Arsenal has announced a sponsorship agreement with drinks brand Prime
ITTF resumes search for new headquarters, will name inaugural summit host next month
The International Table Tennis Federation (ITTF) is to resume its search for a location for its new global headquarters and high-performance facilities two years after pausing the process due to the pandemic
Goldmedal scores naming rights to West Indies-India T20 series
Indian electrical manufacturing company Goldmedal Electricals has acquired naming rights to the T20 series between India and the West Indies that begins at the Brian Lara Cricket Academy in Trinidad tomorrow…
Asia Cup officially moved to the UAE
The forthcoming Asia Cup has officially been moved from Sri Lanka to the United Arab Emirates (UAE)
IOA strikes ‘long-term’ sponsorship deal with Reliance amid threat of IOC sanctions
The Indian Olympic Association (IOA) has announced a “long-term” sponsorship deal with Mumbai-based conglomerate Reliance Industries that includes a shared aspiration “to host the Olympic Games in the f…
IMG extends Japan Open sponsorship role until 2027
IMG will continue to market the global sponsorship rights for the Japan Open tennis tournament after extending its long-running commercial agreement with the Japan Tennis Association (JTA) until 2027
Therabody to sponsor China national basketball teams
The Chinese Basketball Association (CBA) has announced a sponsorship deal with Therabody
W Series switches from Japan to Singapore
Singapore has replaced Japan as the host of the seventh race of this year’s W Series season after organisers of the all-female motorsport series moved the event due to “unforeseeable operational challenges”.
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FAS enhances Singapore Premier League production with S$5m investment
Football Association of Singapore to invest S$5m in in-house production over five years
Investment follows media rights deals with Singtel, StarHub and Mediacorp
EXCLUSIVE: Forest holding out for £10m shirt sponsorship deal after rebuffing offers
English Premier League club Nottingham Forest is holding out for a front-of-shirt sponsorship deal in the region of £10m ($12.1m/€11.8m