Australian GP drives large Foxtel audience but FTA viewership declines
The return of the Australian Grand Prix generated strong audiences for pay-television broadcaster Foxtel but the free-to-air audience for the Formula 1 race declined by 15 per cent
ONE Championship appoints Talisman to drive international commercial growth
Asian mixed martial arts promotion ONE Championship has appointed the sports and entertainment agency Talisman to identify new commercial opportunities in markets outside of Southeast Asia
Japan replaces China as East Asian Football Championship host
Japan will host the forthcoming East Asian Football Championship after China relinquished its hosting rights due to the ongoing effects of the Covid-19 pandemic, the East Asian Football Federation has…
Football Australia nets Cupra sponsorship deal
Football Australia has announced a wide-ranging sponsorship deal with Spanish car brand Cupra
AFC discussing ‘Asian Super League’ with leading federations and FMA
The Asian Football Confederation is discussing a revamped top-tier continental club competition with its leading federations and its exclusive commercial rights agency Football Marketing Asia, according…
J.League announces sponsorship deal with TikTok amid younger audience drive
J.League, the organising body of club football in Japan, has announced a sponsorship agreement with social media platform TikTok as part of a push to attract younger audiences to its J1 and J2 leagues
Cricket Australia signs NFT licensing deals with Rario and BlockTrust
Cricket Australia and the Australian Cricketers’ Association are to release a range of digital collectibles after striking “multi-year” licensing agreements with non-fungible token companies Rario and B…
Nissan takes full ownership of Formula E team
Japanese car manufacturer Nissan has acquired full ownership of the e.dams Formula E team
Discovery secures free-to-air rugby league rights in deal with Sky NZ
Pay-television operator Sky New Zealand has announced a deal with media company Discovery that will see three rugby league matches televised on Discovery’s free-to-air channel Three and streaming service T…
Premier League fan groups blast ‘irresponsible and out of touch’ Champions League reforms
Leading fan groups have described the proposed expansion of the Uefa Champions League as “irresponsible and out of touch” and called on Uefa’s executive committee to block plans to increase the number of ma…