NZ Warriors allowed to extend Vodafone deal; NRL attracts record audience on Foxtel
The National Rugby League has granted permission for the New Zealand Warriors to extend their principal sponsorship deal with telco Vodafone following a long-running dispute between the franchise and the…
Gujarat Titans announces more sponsorship deals; Rajasthan Royals strikes EV tie-up
Indian Premier League franchise Gujarat Titans has announced sponsorship agreements with Mumbai-based investment firm Capri Global and at-home dental brand Toothsi ahead of its debut season
Football Association of Singapore strikes Funatix fantasy football agreement
The Football Association of Singapore has struck a “multi-year” deal with gaming developer Funatix Club to make its Real Manager fantasy football game the designated fantasy game of the Singapore Premier Lea…
ONE Championship drops Russian fighters from Singapore events
Asian mixed martial arts promotion ONE Championship has dropped six Russian athletes from its events in Singapore following the Russian invasion of Ukraine
Mumbai Indians renews Usha International headwear sponsorship deal
Indian Premier League franchise Mumbai Indians has renewed its sponsorship agreement with New Delhi-based consumer goods firm Usha International for a ninth consecutive season
GIO extends naming rights to Canberra Stadium
Australian insurance provider GIO has extended its naming rights agreement for Canberra Stadium
World Rugby Sevens Series confirms return to Singapore after two-year absence
The World Rugby Sevens Series will return to Singapore next month, organisers have confirmed
Singtel expands beIN Sports carriage deal
Singaporean telco Singtel has expanded its carriage deal with pan-regional broadcaster beIN Sports to add two channels
Adidas reports 15-per-cent revenue growth; committed marketing spend slows
Sportswear giant Adidas generated revenues of €21.2bn ($23.4bn) last year, its latest financial report shows.
UTMB World Series unveils three-year Dacia sponsorship
Global trail running circuit the UTMB World Series has announced a three-year sponsorship agreement with Romanian car manufacturer Dacia ahead of the inaugural UTMB World Series season