Alibaba launches ‘virtual influencer’ to promote Beijing 2022 merchandise
Chinese e-commerce group Alibaba has unveiled a “virtual influencer” for the Beijing 2022 Winter Olympics.
IOC to launch NFTs series based on Beijing Olympic mascot Bing Dwen Dwen
Non-fungible tokens (NFT) featuring Beijing 2022 Winter Olympics mascot Bing Dwen Dwen are to be released as part of a range of official Beijing 2022 digital collectables, the International Olympic Committee…
Sportfive strikes AFF U23 Championship media rights deals
The Asean Football Federation has announced rights deals with nine broadcasters brokered by the Sportfive agency for this month’s AFF U23 Championship.
Bing Dwen Dwen and Eileen Gu spur Winter Olympics spending in China
Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China
International Ice Hockey Federation appoints Chinese actor Wu Jing as ambassador
The International Ice Hockey Federation has appointed Chinese actor and director Wu Jing as a global ambassador, as it looks to increase the popularity of the sport in China
Women’s Super League sees surge in online search interest
The FA Women’s Super League saw a 116-per-cent increase in global online search interest in 2021, according to a new report by digital and social media agency Redtorch.
Foxtel to launch dedicated Women’s World Cup channel
Australian pay-television broadcaster Foxtel is to launch a dedicated television channel for the Women’s World Cup, the showpiece 50-over cricket event that begins next month.
China Gold becomes latest WTT sponsor
World Table Tennis, the commercial and events arm of the International Table Tennis Federation, has announced a sponsorship deal with Chinese state-owned jewellery brand China Gold
Formula E strikes 15-market deal with SPOTV, secures Indonesian agreement
Eclat Media Group has acquired rights to the Formula E World Championship in 15 markets across the Asia-Pacific region, in a two-year deal with the electric car racing series covering 2022 and 2023
Swimming Australia appoints Hawkins as commercial manager
Swimming Australia has appointed Jodie Hawkins as commercial and marketing general manager as it looks to increase the sport’s profile in the long build-up to the Brisbane 2032 Olympics.