India joins Beijing 2022 diplomatic boycott
India has announced a last-minute diplomatic boycott of the Beijing 2022 Winter Olympic Games after a soldier involved in border clashes between India and China in June 2020 appeared as an Olympic torchbearer
Asahi expands Manly Sea Eagles sponsorship
Australian rugby league team Manly Warringah Sea Eagles has announced Asahi Lifestyle Beverages as its official non-alcoholic beverage partner
IMG’s Sport 24 finalises Olympics in-flight, in-ship deal ahead of Beijing 2022
Sport 24, the in-flight and in-ship service operated by the IMG agency, has renewed its rights deal with the International Olympic Committee to cover the Beijing 2022 Winter Olympics and Paris 2024 Olympics
Beijing 2022 to allow 150,000 spectators, Putin dismisses “selfish” diplomatic boycott
About 150,000 spectators will be invited to attend Winter Olympics events at venues in Beijing and Zhangjiakou, the International Olympic Committee has announced
New platform to launch Singapore athlete NFTs
A new non-fungible token (NFT) platform is to launch a range of collectables based on Singaporean athletes
Asia’s leading footballer, Son Heung-min, becomes a top-tier commercial property
South Korea and Tottenham Hotspur player Son Heung-min has become East Asia’s top football star, joining the elite in terms of the region’s most marketable athletes. Joe Perry reports on his rise, and its commercial implications for athlete-led marketing across Asia.
Stan adds Australia’s SpeedSeries to motorsport line-up
Australian streaming service Stan Sport has secured exclusive rights to the inaugural SpeedSeries motor racing tour in a “multi-year” deal with the Australian Racing Group.
PSA to relaunch SquashTV following PT SportSuite tie-up
The Professional Squash Association will relaunch its online streaming service SquashTV as part of a “multi-year” agreement with London-based digital media firm PT SportSuite.
Qatar ‘considering’ allowing alcohol in World Cup stadiums
Qatari officials are reported to be “considering” allowing the sale of alcohol in stadiums at the 2022 Fifa World Cup amid pressure from Fifa and its official beer sponsor Anheuser-Busch.
BentSpoke announced as Brumbies beer sponsor
Australian craft beer brand BentSpoke has been named as the official beer partner of the ACT Brumbies