China Sports Media deals with Dentsu to distribute Fifa Club World Cup rights
Chinese streaming platforms Migu, Youku and Donqiudi have acquired rights for next month's Fifa Club World Cup, in deals brokered by the China Sports Media agency
Banned Chinese swimmer Sun Yang proves enduring commercial value
Disgraced Chinese swimmer Sun Yang has issued a reminder of his commercial value, helping to sell ¥50m ($7.9m/€7m) worth of cosmetic products online in just two days.
Crypto.com follows AFL deal with Crows sponsorship, succumbs to hacking
Australian Football League club Adelaide Crows has announced a “multi-year” sponsorship agreement with cryptocurrency exchange platform Crypto.com.
The deal sees Crypto.com
Birmingham City Council needs to plug ‘£25m Commonwealth Games shortfall’
A new report has warned of £25m ($34.1m/€30.8m
Macarthur FC unveils crypto firm JPEX as first Asian sponsor
Australian A-League football club Macarthur FC has announced a partnership agreement with Japanese cryptocurrency trading platform JPEX, its first sponsorship deal with an Asian brand
Tencent strikes esports tie-up with Olympic Council of Asia
Chinese technology and entertainment conglomerate Tencent has signed strategic partnerships with the Olympic Council of Asia and the Asian Electronic Sports Federation
Animoca Brands raises $358m to invest in NFTs and ‘open metaverse’
Hong Kong software developer Animoca Brands has raised $358m (€315.6m) in new funding at a valuation of more than $5bn, the company has announced.
Melbourne emerges as heavyweight 2026 Commonwealth Games contender
Melbourne has emerged as a major contender to host the 2026 Commonwealth Games
New Zealand postpone Australia tour over quarantine concerns
New Zealand’s upcoming white-ball tour of Australia has been postponed because of uncertainty over when the squad could return home to due Covid-19 restrictions.
Qatar Masters postponed due to Covid-19 restrictions
The DP World Tour, golf's recently rebranded European Tour, has announced the postponement of next month’s Qatar Masters due to ongoing restrictions associated with the Covid-19 pandemic.
The $1.5