BWF and Total’s para-badminton partnership shows the way forward for parasport
Parasport hasn’t always been able to garner the sponsorship it needs, despite the best efforts of its international and regional organisers. Total’s sponsorship of BWF’s Para-Badminton World Championships is a good case-study of how a win-win solution can be found.
Chinese Tennis Association seals sponsorship deal with Ausnutria Dairy
Global milk products conglomerate Ausnutria Dairy has announced a brand partnership with the China Tennis Association, as part of which it has committed to donate ¥100m ($14.1m/€12.6m
Asia’s 1.12bn viewers were Fifa Women’s World Cup 2019 biggest media audience
Football world governing body Fifa's report on the 2019 Women's World Cup 2019 showed that Asia, led by China, was the largest broadcast market for the competition
Tokyo 2020 Paralympic tickets see “unprecedented” demand
International Paralympic Committee president Andrew Parsons revealed that a record number of 390,000 Japanese residents took part in the first Paralympic ticket lottery for Tokyo 2020, more than three…
Starhub picks up NBA rights in Singapore
Singapore telco Starhub has acquired rights to broadcast seven regular-season National Basketball Association games per week in a multi-year deal starting with the 2019-20 season, which tips off October…
Pinaco signs as platinum sponsor of SEA Games and Asean Para Games
Vietnam battery brand Pinaco has signed an agreement with the Philippine Southeast Asian Games Organising Commitee to take a platinum-level sponsorship for the upcoming SEA Games and Asean Para Games
CISM chief to invite more nations to Military World Games
At the start of the 2019 Military World Games in Wuhan, China, Herve Piccirillo, the president of the International Military Sports Council (CISM), said on Thursday he wanted more countries to join the…
Guangxi targets increased sporting cooperation and events with Asean
Lu Yiwen, the deputy director of Guangxi Zhuang Autonomous Region's (GZAR) sports bureau, said on Wednesday that Guangxi plans for more joint sports events with the Association of Southeast Asian Nations…
Hangzhou 2022 signs up Loong Air as official airline
The Hangzhou 2022 Asian Games Organising Committee signed a sponsorship agreement with Chinese airline Loong Air on Wednesday
Chinese Football Association to hand control of Super League to clubs
Control of the Chinese Super League, China's top football league, is being handed over by the Chinese Football Association to the competition's clubs in an effort to encourage its commercial development