China Tennis Open secures three-year Fila sponsorship deal
Sportswear brand Fila has become the official sportswear brand for the China Tennis Open, after signing a three-year sponsorship deal running from 2019 to 2021
AEG will place Asia-Pacific headquarters in Singapore
Sports and live entertainment company AEG announced on Wednesday that it will establish its Asia-Pacific headquarters in Singapore
China’s State Council announces funding and tax measures to boost sports industry
The Chinese government on Tuesday evening announced a raft of measures to stimulate the country's sports industry, including stronger intellectual property rights protection and tax incentives
Sony acquires media rights in India for Rugby World Cup
Sony Pictures Networks India has acquired the exclusive media rights in the Indian subcontinent for the 2019 Rugby World Cup
Nike sponsorship powers expansion of Chinese High School Basketball League
The China High School Basketball League (CHBL) will expand from 84 teams in three provinces to 327 teams in 22 provinces, after a new sponsorship deal between US sportswear giant Nike and the China School…
Malaysia sports ministry to investigate safety of sports stadiums
Malaysia's Ministry of Youth and Sports minister Steven Sim said investigations will have to be made about claims that 13 stadiums in the country have failed safety standards
iFlyTek inks exclusive translation deal for 2022 Beijing Winter Olympics
Chinese technology company iFlyTek has agreed be an official partner for the 2022 Beijing Winter Olympics and Paralympics to supply automated translation software for the event
Leicester City signs Yabo Sports as official club partner
Premier League club Leicester City has signed a partnership with Asian betting brand Yabo Sports
It’s the Asian era – Zagklis underlines Fiba focus on eastern markets
Basketball’s world governing body is developing the sport and its competitions in Asia, the body’s president Andreas Zagklis has said, speaking exclusively to SportBusiness on the weekend of the World Cup…
Philippines, Indonesia, Japan to begin Fiba World Cup 2023 hosting preparations
Basketball officials from the Philippines, Indonesia and Japan officially took over from China the hosting duties for the 2023 Fiba World Cup at a half-time ceremony at Sunday's 2019 Fiba World Cup final…