How oil giant Shell is using Nissan’s Formula E team to reposition itself for the energy future
Kevin McCullagh looks at oil company Shell's entrance into the realm of electric motor racing and how it is marketing its diversification into electric vehicle charging and other ‘new energy’ products.
Thai FA president has arresting ambition for SEA leadership
Thai FA president Somyot Poompanmoung is striving to make Thailand the leading football nation in Southeast Asia
Former police chief is pushing the organisation toward greater commercial sophistication
Asia on the radar
Sportradar is embarking on a series of new partnerships in Asia, as it seeks growth in what will be its third major geographical business region after Europe and the US. The company’s managing director of sports partnerships, David Lampitt, sat down with SportBusiness at the recent All That Matters conference in Singapore to explain the company’s plans for Asian markets.
Lululemon founder invests $100m in Anta
Chip Wilson, the founder of women's sportswear brand Lululemon, has acquired a 0.6-per-cent stake in Chinese sportswear company Anta Sports Products, in a deal worth $100m
Chinese mass participation growth a focus for Wanda after IPO
IPO prospectus for parent company of the Infront agency and Ironman triathlon operator reveals strategy to focus on mass participation in China and predictions for the growth of the Chinese sports sector.
Next Media claims Vietnam YouTube streaming record
Vietnamese sports and digital media company Next Media claims it has achieved a record peak concurrent viewership in Vietnam for a live stream on YouTube, of over 1
Bytedance takes 30% stake in sports content platform Hupu
Lanxiong Sports and other regional media report that Chinese tech company Bytedance has acquired a 30-per-cent stake in Chinese online sports content platform Hupu in a deal worth RMB1.26bn ($180m)
Alibaba and Suning planning sports joint-venture
Chinese conglomerates Alibaba and Suning are planning a joint venture that would create the market’s most powerful sports business, according to industry news website Lanxiong Sports.
Fly on the wall | Sports properties and stars see growing value in letting the cameras in
Documentaries going behind the scenes with sports teams and athletes are riding a wave of popularity. SportBusiness interviewed Mike Antinoro, senior vice-president at IMG Original Content, executive producer on series including Being Serena, First Team: Juventus and All or Nothing: Manchester City, to find out what’s behind the surge in interest and how the shows are put together.
Why focussing on older fans and participants can be beneficial for sports events
The world’s population is ageing, with profound consequences for society and the economy. And yet serving older fans, participants and customers is barely mentioned in conversations within the sports industry. Kevin McCullagh spoke to sports marketers and ageing industry experts to find out why, and what opportunities may be being missed.