Kevin Roberts | Football has to put its hand up/by its side/behind its back and sort out its rule change train wreck
When a veteran coach says a new rule is destroying his enjoyment of the game it’s a warning about damage to the product at a critical time for sport
Basketball Champions League CEO Comninos looks to Athens finale to continue momentum
Basketball Champions League CEO Patrick Comninos describes how the fledgling basketball competition has tried to maintain momentum during a troubled year and its plans to resume this year's season with a Final-Eight competition in Athens. Kevin Roberts reports.
IOC’s Carroll focused on ‘flame-to-flame’ Olympic engagement
Kevin Roberts speaks to Christopher Carroll, the IOC's director of digital engagement and marketing, about how the postponement of the Tokyo 2020 Olympic Games has challenged the IOC to raise its games and accelerate its digital engagement and marketing programme.
Ospreys has potential to become one of sport’s most renowned franchises
James Davies-Yandle, founder and chief executive of Y11, which recently acquired Welsh Rugby Union club Ospreys, speaks to SportBusiness about the ambitions for the club and the opportunities he sees on the horizon.
“There’s a value opportunity” | Why investors are circling Serie A
As Serie A weighs up six proposals from private investors, Ben Marlow, managing director, Asia Pacific, for football consultancy firm 21st Club, explains the sudden interest in the league and tells editorial…
Building brand Vinícius | How Mediacom will market Brazil’s next superstar
After signing young Brazilian footballer Vinícius Jr. on a long-term management deal, Mediacom’s Misha Sher explains how the company wants to build him into a strong, culturally relevant and global brand that becomes an enterprise in its own right Kevin Roberts reports.
No player is bigger than the sport – really?
In an interview for SportBusiness Review, Manu Leroy, head of marketing and communications at the Royal Belgian Football Association, was asked whether having a team of stars who all play for clubs outside…
“We’re number 1 on the pitch and we want to be as good commercially” | Manu Leroy, Belgian FA
In the latest of our series of video interviews, the Belgian FA's director of marketing, Manu Leroy, describes how a new digital approach to sponsorship is helping the organisation to profit from the unprecedented success of its men's national team.
Rise of the Red Devils drives new Belgian FA partnership strategy
SportBusiness looks at the new commercial strategy of Royal Belgian Football Association, after seeing Belgium's national football team rise from #66 in Fifa’s ranking to the top of the world.
Politics may scupper Serie A private equity investment, predicts leading Italian finance journalist
Cash-strapped Serie-A clubs could find it difficult to agree a deal with a private equity investor because of internal politics and deep-seated rivalries, according to leading Italian financial journalist…