Kevin McCullagh

Motorsport
Media

Chinese state broadcaster CCTV over the weekend showed its first coverage of this year's Formula 1 season, with local media reporting that a new rights deal is being finalised
Football
Media

Chinese streaming platforms Youku and Douyin have acquired digital rights for this month’s East Asian Football Federation E-1 Football Championships.
Multiple Sports
Media

Streaming isn't killing the traditional sports television powerhouses; instead, a new world of multiple sports video platforms has emerged, says Asia-Pacific editor Kevin McCullagh.
Football
Licensing & Merchandising

Portuguese football star Cristiano Ronaldo and cryptocurrency exchange Binance will release a series of non-fungible tokens (NFTs) later this year under a new, multi-year deal
Football
Media

Spanish football's LaLiga is terminating its digital media rights agreement in China with sports marketing company Super Sports Media due to missed rights fee payments, SportBusiness understands
Multiple Sports
Technology

Microsoft technologist Jesus Serrano talks to Kevin McCullagh about the promise of the metaverse and how sports organisations should approach this burgeoning tech space.
Tennis
Sponsorship & Marketing

Australian tennis player Nick Kyrgios has become the first athlete to join Evolve, the new agency owned by Japanese tennis star Naomi Osaka and her agent Stuart Duguid
Badminton
Events

The Badminton World Federation is adding four new stops to its annual World Tour and upgrading several tournaments in a shake-up for the period from 2023 to 2026
Golf
Media

Pay-television broadcaster Eurosport acquired the exclusive rights in India for this year's US Open golf major in a one-year deal
Motorsport
Sponsorship & Marketing

The China division of banking group HSBC has agreed a brand ambassador deal with Chinese Formula 1 driver Zhou Guanyu